It truly depends on what the sponsor would like. For example, a company developing intercoolers might want all the test data logged for temperatures, pressures, etc. in race conditions in exchange for the intercooler. They would also get a sticker on the car and us handing out information to everyone we met at the track, shows, drag races, autocrosses, newsletters, website, etc.
On the other hand a company might want more of a hospitality package where their employees could come out to a track day and get rides from the driver(s), food, drink, and other hospitality in addition to the usual sticker, etc. Frequently it is a nice incentive for salespeople, or the company to take the day or a weekend day, and come out to the track with the car. We could even arrange to have a few rental cars and have the race drivers instruct the employees driving around the track.
Pretty much the sky is the limit. It all depends on the needs of the sponsor. Every package is customized to meet their needs. Some might like the car to show up at their business for pictures and PR
. Of course every piece of literature would have the sponsors name. We also do a lot of testing at drag races (for standing start races), autocrosses (for shorter tracks), and other things like shows, parades, etc.
I hope this helps! With us running the NASA OH/IN Region and running the car nationaly, the exposure can be spread pretty wide, and there has been interest from magazines for a story on the car. None are finalized as of yet.
Back to work this evening. Starting on the dash, heater, AC, then to the exterior, and put the car up in the air to start dissasembly of the suspension, etc.